MyFamily has named Chris Lee general manager of a new subsidiary that will build and develop this direct selling business, also to be called Heritage Makers. Lee most recently served as director of business development for MyFamily.
"We are delighted to welcome Heritage Makers into the MyFamily network, as MyFamily's entire focus is to offer great products that connect and strengthen families. Heritage Makers' products are perfect complements to our existing products," Lee said. "MyFamily is looking forward to building a party-plan direct selling business side-by-side with all of the talented and enthusiastic Heritage Consultants."
According to Lee, the acquisition allows MyFamily to help its customer base take advantage of the growing popularity of digital photography and on-demand printing in preserving and sharing their family stories and memories. Heritage Makers markets products that enable customers to load, crop and size photos and create text for custom publications, called "storybooks," all on their home computers.
"MyFamily's extensive expertise in enabling people to discover their family stories will be a great benefit to Heritage Makers," said Doug Cloward, President of Heritage Makers. "MyFamily's web sites and software, such as Ancestry.com and Family Tree Maker, help people discover and share their unique family stories. The strength of the Heritage Makers business lies in its rapidly growing team of dedicated Heritage Consultants. We are thrilled to be a part of the MyFamily network of products and services."
Sharon Murdoch, PhD, a co-founder of Heritage Makers, is a pioneer in the growing storybooking movement. "Heritage Makers has helped thousands of people discover, preserve, and celebrate their family heritage. As a part of MyFamily.com, we'll have the potential to help millions more."
For more information on Heritage Makers, visit http://www.heritagemakers.com/.